CRM & Retention Marketing Manager в JanaMen

Описание

TIMUR ZHAMBAYEV

+995 575 759 302 | timxzh@gmail.com | tg: @tmxzh

PROFESSIONAL SUMMARY

CRM / Retention Manager with 2+ years of hands-on experience in iGaming, specializing in email marketing,
audience segmentation, and gamification. Proven track record of growing campaign open rates from 11% to
45%, building lifecycle-based segmentation frameworks, and launching gamification mechanics that drive
player engagement and retention. Skilled in Smartico, A/B testing, and data-driven campaign optimization.

CORE COMPETENCIES

CRM Strategy & Email Marketing Audience Segmentation & Personalization Lifecycle Campaign
Management Gamification Design & Execution A/B Testing & Optimization Smartico Figma
Performance Analysis Email Deliverability Campaign Automation

PROFESSIONAL EXPERIENCE
CRM Gamification Manager
NDA (iGaming) | April 2026 – July 2026
Managed the gamification roadmap across the casino, aligning mechanics with retention KPIs.

Designed and launched missions, tournaments and achievement systems from ideation through
configuration.

Built segmentation strategies to deliver personalized gamification experiences across player cohorts.
Launched mini-games targeting distinct player segments, increasing engagement touchpoints.

Analyzed gamification feature performance on an ongoing basis and optimized mechanics using
behavioral data.
Built trigger-based communication flows to onboard players into gamification mechanics, ensuring timely
notifications about new missions and mini games.

CRM / Retention Manager
NDA (iGaming) | April 2025 – March 2026
Launched and managed the full cycle of email campaigns — from setup and copywriting to analysis.
Built audience segmentation framework across lifecycle stages.

Authored email copy and developed unique popups and inbox messages, driving measurable CTR and
conversion growth.
Optimized CRM segmentation and A/B tested subject lines, content, and send times — growing promo
campaign open rate from 11% to 45%.

Automated campaign setup workflows, reducing launch time by 2–3 minutes per campaign.
Risk & Antifraud Manager
NDA (iGaming) | May 2024 – April 2025
Monitored user activity and analyzed transaction logs to identify potential abuse and fraudulent behavior.
LANGUAGES
English: C1 Russian: Native Ukrainian: Fluent
REFERENCES
Elena I. — Head of Retention | Telegram: @lena_ivanova