Digital Communications Manager

Компания "Ardingly Astana"

1. Social Media Management

• Develop and execute a weekly content plan to promote Ardingly Astana's activities across various social media platforms.
• Create and post organic content daily in English, Kazakh, and Russian, including photography, videography, and editing using the latest tools for platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Monitor social media channels, respond to user comments within two working hours, and maintain active engagement with the audience.
• General administration
• Prepare reports and analytics on the performance of marketing campaigns and maintain the marketing database, email, and display advertising initiatives.
• Evaluate key metrics such as website traffic, leads, and audience engagement to measure effectiveness.
• Conduct research to track consumer behaviours and trends, incorporating insights into digital marketing campaigns.
• Develop and monitor marketing campaign budgets to ensure efficient resource allocation.

Coordination with the team

• Collaborate with internal teams to maintain brand consistency across all digital platforms.
• Assist in creating digital marketing materials such as photos and videos to support campaigns.
• Content creation and campaigns
• Design engaging content for email newsletters and social media campaigns tailored to key customer segments.
• Write and edit content for the website, presentations, and advertising materials in English, Kazakh, and Russian.
• Prepare press releases, articles, and media materials, and organise interviews and responses to media inquiries.

Community building and engagement

• Organise live information sessions to provide insights into programmes and admissions process.
• Coordinate with influencers by sharing information, arranging filming sessions, and supervising content development.
• Build and nurture an online community to extend the school’s reach and enhance its reputation by reflecting its values and achievements.

Event management

• Plan and manage marketing and PR events, including strategy development, collaboration with partners and co-organisers, budget planning, and ensuring media coverage.
• Collaboration and coordination
• Work closely with copywriters, designers, and content creators to deliver cohesive and impactful campaigns.
• Collaborate with colleagues across Ardingly Astana to optimise the school’s online presence and attract pupils, academics, and staff.
• Contribute to the development and implementation of communication, marketing, and digital strategies.
• Execute the digital communications strategy to deliver measurable results and support the organisation’s goals.

Requirements:

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Demonstrated experience in web-based communications, marketing and technology strategies, including website design, content strategy and management

• Strong writing skills in both and digital platforms

• Demonstrated understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards and testing

• Strong knowledge of social media trends, analytics and current/emerging technology

• Experience with digital analytics tools, reporting and making recommendations based on findings

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