Director of Sales and Marketing

Компания "ЖК Кристалл 2"

JOB SUMMARY

• Functions as the strategic business leader of the property’s Sales and Marketing Department and is responsible for property reactive sales (outside of Event Booking Centers), proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales, if applicable.
• The position shares responsibility for achieving revenue goals, guest and employee satisfaction and the financial performance of the department. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process.
• Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of property sales objectives.
• Evaluates the property’s participation in the various sales channels (e.g., Market Sales, Event Booking Centers, electronic lead channels, etc.) and develops strong working relationships to maximize property’s benefits.
• Proactively positions and markets the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications on regional and national promotions pull through.
• As a member of the Executive Committee, develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property employees and provides a return on investment to the owner and the company.

CORE WORK ACTIVITIES

• Developing & Executing Sales and Marketing Strategies
• Develops sales goals and strategies and ensures alignment with the brand business strategy.
• Executes the sales strategy and ensures individual booking goals are met for both self and staff.
• Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
• Ensures the development of a strategic account plan for the demand generators in the market.
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the property’s market position.
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share.

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