Marketing Director

Компания "ALDAR EUROASIA PROPERTY MANAGEMENT"

The purpose of the role is to develop and maintain all marketing, customer service and revenue strategies to meet Abu Dhabi Plaza (ADP) footfall across all ADP assets, average spend, asset investment objectives;

Responsibilities:

• Manage the entire marketing function across all Abu Dhabi Plaza assets from strategic planning to tactical implementation.

• Design and implement wide go-to-market plan; direct all departments to execute; partner with various Mall tenants; create new and exciting programs to improve overall Mall compliance with marketing strategy; develop measurable promotional themes for all ADP assets and events around different promotional periods and product launches, yet ensure alignment to strategy.
• Develop annual marketing plan with reference to leasing.
• Develop and implement marketing function policies and procedures.
• Oversee all marketing, advertising, media, promotional and customer service staff and activities; manage all aspects of production, receipt and distribution; evaluation, planning and execution of outsourcing as appropriate.
• Oversee public relations, customer service, event and promotion planning, updating the Mall's website and social media outlets; create promotional copy and marketing materials for the facility.
• Evaluate loyalty/rewards programmes, direct audience development in order to encourage repeat business; ensure the achievement of frequent, timely and positive media coverage for and its programs across all available media.
• Accountable for bilateral corporate and merchant communication relationships.
• Evaluate and respond to tenant sales trend analysis.
• Manage the marketing budget
• Nurture and engage 3rd party relationships to the benefit of all stakeholders.
• Staff supervision and development;

• Bachelor degree in marketing, MBA is highly preferred.

• Min of 10+ years of experience in marketing preferably in a large, mixed use developments or malls.; At least 5 years of related managerial experience.

• Proven ability to deliver assertive leadership to all marketing, advertising, customer service and promotional staff and activities; demonstrated technical marketing skills and product knowledge of green-field marketing malls, mixed use developments.

• Willing to relocate in Astana, Kazakhstan.

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